Services — 02
Bespoke Apps
From customer-facing mobile apps to the internal tools nobody outside the company ever sees. We design and build applications around the way your business actually works, rather than asking you to work the way an off-the-shelf product expects.
All servicesSuited to
- Businesses whose process does not fit anything they can buy
- Teams running an important operation out of a spreadsheet
- Anyone who needs an app their customers will actually open twice
What you get
- iOS and Android, or the web, depending on where it is genuinely needed
- Interface and interaction design
- The backend, the data model and the admin behind it
- Store submission and release
- Documentation, accounts and code — yours
How this kind of work runs
01
Watch the work first
The process on the whiteboard and the process in the building are rarely the same. We design for the second one, which is why the result tends to need less training.
02
Ship something usable early
The first version exists to be argued with. Opinions about a working screen are worth more than opinions about a specification.
03
Native where it earns it
An app is only worth being an app if it uses what a phone can do — the camera, notifications, being available with no signal. Otherwise it is a website that people have to install.
Questions
- Do we need iOS and Android?
- Often, but not always. If your audience is overwhelmingly on one, starting there costs less and tells you more.
- Could this be a web app instead?
- Sometimes, and it is worth asking. If it does not need the camera, notifications or offline use, a web app removes an install and two app stores from the equation.