Services — 04
White-Label Products
Have a service you want to offer your customers digitally? We can create a branded platform or app that feels completely yours, while Kudu handles the technology behind it. Your customers see your product; you do not take on a software company to run it.
All servicesSuited to
- Businesses who want to offer their customers an app without becoming a software business
- Organisations serving many venues, sites or franchises under one model
- Anyone whose customers should never see a third-party brand mid-service
What you get
- Your branding, your content, your app on the stores
- A platform underneath that serves it
- Configuration rather than a rebuild for each new instance
- Ongoing maintenance, updates and store compliance
How this kind of work runs
01
Decide what varies
Everything that varies per customer costs something forever. Branding, content and configuration should vary; the product should not fork.
02
Design for the second customer
A product built for one client is a bespoke build wearing a product’s clothes. It is the second and third instances that prove the model, so they inform the first.
03
Kudu keeps the technology
You keep the customer relationship and the brand. Releases, store submissions and the platform underneath stay our problem, which is the entire point of doing it this way.
Questions
- Do our customers know it is not ours?
- They see your brand. Where the law requires the operator to be identified we identify it properly rather than hiding it — that is a compliance question, not a design one.
- What if we want something the standard product does not do?
- That is a normal conversation. Some of it becomes configuration, some becomes a feature everyone gets, and occasionally it is genuinely bespoke. We will tell you which it is.